AI optimization, llms.txt, the end of the web, and more! These 10 SEO columns got the most pageviews on Search Engine Land in ...

The rise of AI assistants, or answer engines, establishes a new standard: AI visibility. This is your brand's ability to be ...

When the U.S. Department of Justice originally brought — and then won — its case against Google, arguing that the tech behemoth monopolized the search engine market, the focus was on, well … search.

OpenAI has a strategic lead by making publisher agreements and releasing SearchGPT to a small group of users.

Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

Many users are in the dark as to how much of their personal information is retained by search engines, how long the data is kept, and what security measures they can take What if there were a giant ...

Image: Ralph Losey, Losey AI LLC, using his Visual Muse GPT. Search engines based on Generative AI, known as Generative Search Engines (“GSE”), provide actual answers to user queries, not just website ...

Links As Trust And Context Signals, Not Drivers Of Ranking Links increasingly function to confirm that a site is legitimate ...