Launching a luxury business isn’t for the faint-hearted. But it’s not impossible. As the first part of my guide to How to Build Your Luxury Brand pointed out, understanding your customer should be at ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

The luxury fashion slowdown reflects deeper fashion industry trends. Understand how changing consumer behavior is shaping the ...

An in-depth look at the luxury fashion debate, analyzing brand overexposure and whether it is redefining fashion exclusivity.

Accumulation strategy maximizes compound interest and has the potential to radically change one's economic condition over the long term. Distribution strategy provides short-term cash flows through ...

Scaling a luxury medical brand today requires a balance of clinical rigor, product innovation and a digitally fluent strategy ...

A lot of marketing leaders are throwing masses of content into the ether and hoping for the best - and not only is this ignoring the precious opportunities in content for learning about your audience, ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

Maserati's transformation into a fully electric brand by 2030 is being accompanied by a more efficient and disciplined retail strategy. In 2021, the Italian luxury brand had to overhaul a distribution ...

The company has brought off-premise distribution of Morris Whisky in-house and appointed Proof Drinks as on-premise distributor for its spirits portfolio. CFB’s spirits portfolio includes Morris ...