Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Google announced updates and improvements to the Google Ads Scripts last week. Google wrote it is "rolling out a new scripts experience featuring improved performance, support for campaign bid ...

After a beta period that started in March, earlier this week, Google rolled out scripts for AdWords MCC accounts to all users. AdWords scripts can be used to automate account maintenance, changes and ...

Google Apps Scripts are a relatively easy way for marketers to dip their toes in the automation waters. Automation is a holy grail in marketing. But with so many automation methods available, it can ...

When I was managing smaller Google Ads accounts (or Google Ad Words as it was known then) with only a few hundred ads back in the day, I could keep track of my split tests in a matter of minutes. When ...

When I was little, I loved fireworks. Since childhood, the Fourth of July has always been my favorite holiday. And so as a kid, I saved money from Christmas until July to get some cool things that go ...

Google is rolling out new features and improvements for Home and Nest, one of which could make it much easier for users to create complex home automations even if they don't know how to code. The ...

Windows only: The latest beta version of Google Chrome adds support for user scripts, but if you want to enable them you'll need to follow a couple of quick steps. The first step is to download and ...