The key is a digital twin. by Michael E. Porter and James E. Heppelmann Augmented reality starts with a camera-equipped device—such as a smartphone, a tablet, or smart glasses—loaded with AR software.

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

To understand the practical challenges of indoor augmented reality applications on smartphones, researchers conducted 113 hours of extensive experiments and case studies over 316 patterns to determine ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...