Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. The post Why ...

Duda announced a partnership with ActiveCampaign, a marketing automation and CRM company. The partnership allows agencies to bring marketing automation to their client sites to help boost sales and ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence technology to enhance search engine optimization and paid advertising ...

Ifbyphone, a voice-based marketing automation platform provider, announced its Summer 2014 Release, which includes technology to analyze keywords in phone conversations and integrations with a number ...

Does your company use a marketing automation solution? If not, it's time to look into one. For-profit enterprises post videos, hold webinars, and produce virtual events to drive sales. How effective ...

As prospects and sales professionals use Alinean-powered Interactive White Papers, Diagnostic Assessments and ROI / TCO Calculators, much intelligence is collected during the engagement. This includes ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

For a while now, organisations have been approaching integration and automation separately, setting up teams with different capabilities and tools to integrate systems and automate processes. But that ...