Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue "to respect word ...

Microsoft Advertising has announced it will soon begin to allow "phrase match will begin to incorporate behaviors of broad match modifier." This is a similar move Google did back in February and ...

Google Ads is expanding close variants to include words that have the same meaning as the original keyword. This change, rolling out in the coming weeks, will impact broad match modifier and phrase ...

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further ...