If we were to follow current marketing protocol, the headline on this story should be This Article+. The question is: + what? By Neil Vigdor Maybe Pert Plus was on to something. Ditto for Puffs Plus.

The plus sign (+) means "ADD" in programming and on calculator keyboards. For example, 10 + 7 means 10 added to 7. It is also used as a concatenation symbol for text fields. For example, city + ", " + ...