Science has proven, once again, that advertising is effective. Who knew? Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published ...

Subliminal messaging is most effective when the message being conveyed is negative, according to new research. Subliminal messaging is most effective when the message being conveyed is negative, ...

Blink and you'll miss them — or at least you think you will. But researchers have found that not only are subliminal messages capable of getting through to an audience, but that the more negative the ...

Subliminal information can trigger the placebo effect and its opposite, the nocebo effect, researchers say. The finding suggests that patients with certain ailments may feel better or worse depending ...

A new study by HBP researchers in Science sheds light on the fine line separating what we see and what we miss Understanding conscious perception is a major challenge for neuroscience. A new study ...

Psychological research sparked by a controversial campaign advertisement aired during the 2000 presidential election suggests that a 30-second spot–which briefly flashed “RATS”–may have negatively ...

Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

AI is changing the rules — at least, that seems to be the warning behind Anthropic's latest unsettling study about the current state of AI. According to the study, which was published this month, ...