Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global ...

Artur is a copywriter and SEO specialist, as well as a small business owner. In his free time, he loves to play computer games and is glad that he was able to connect his professional career with his ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

As we’ve discussed recently, one of the main hooks of Roblox is being able to go and do just about anything in the universe. That includes diving into various worlds and seeing what other creators ...

Roblox, with a largely Gen Z user base, aims to convince marketers of its potential beyond being a gaming platform for kids.

Roblox Corp. is adding new safety features, including an age-estimation tool that relies on video selfies, in an effort to better protect its kid-heavy user base. The gaming platform is changing the ...

There are many elements of a video game that need to “pop” to be recognized by players for how good it is. Sure, sometimes games go for the “basic looks” for certain elements so that they can “focus ...